Director, Partner Marketing
2023 to presentOracle, Singapore
aicommercialmarketingoperations
Built and deployed a production agentic retrieval platform on OCI, plus conversational AI and algorithmic attribution connecting partner activity to over $100M in influenced pipeline. Lead global partner marketing for six strategic partners: go-to-market, investment and performance.
Global Partner Marketing Operations Director
2021 to 2023Oracle, Singapore
operationscommercial
Designed and led the global rollout of partner funding infrastructure and operations, with a heavy focus on system compliance and standards. Owned executive reporting for partner marketing.
Strategy, Planning & Performance Director
2019 to 2021Oracle, Singapore
operationsmarketingcommercial
Regional lead for JAPAC marketing planning, KPIs and budgets across a team of over 100. Ran strategy, planning and quarterly business reviews across JAPAC and EMEA, and led the regional digital lead optimisation project. Hand-picked by the CMO for executive communications and business insights.
Sales and Marketing Performance & Optimisation Lead
2017 to 2019SAP, Singapore
aimarketingoperations
Designed and delivered a propensity-to-buy marketing automation system, on time and 20% under budget. Built a partner reporting portal mapping spend to revenue, and a programme to close funnel leakage from awareness to cash, outperforming pipeline and revenue targets.
State Sales Manager
2016 to 2017QED, Melbourne
commercial
Ran statewide sales for an artisan wine distributor: key accounts, events, retail training and analytics. Grew sales 25%.
Commercial Manager, Channel Ecosystems
2014 to 2016Telstra, Melbourne
commercialoperations
Owned commercial remuneration structures for the national partner ecosystem. Delivered a $10M profitability improvement restructuring the fixed consumer portfolio and improved the complex data portfolio cost-to-revenue ratio by 30%. Designed the first advocacy incentive programme for business and enterprise partners.
Digital Adoption Lead
2012 to 2014Telstra, Melbourne
aimarketingoperations
Conceived and built a production machine-learning model for customer call routing across 3.1M users, saving over $20M a year while reducing churn and lifting net promoter score by a full point. Ran digital adoption campaigns to move customers to online self-service.
Senior Digital Marketing Specialist
2010 to 2012SAP, Walldorf
marketing
EMEA paid-search optimisation across 28 countries: 565% return on investment and strong enquiry growth against a reduced budget, a study in rigorous commercial optimisation under constraint.
Channel Marketing Manager
2007 to 2010SAP (external consultant)
marketingoperations
Implemented an online campaign-execution tool across 23 countries and 15 languages, and built training programmes for agencies, internal stakeholders and partners, lifting partner activity by several hundred campaigns a year.
State Manager
2003 to 2005Divine Image Group, Perth
operationscommercial
General manager for an end-to-end statewide business with 150 casual staff, client management and operations.